ANNUAL EXPERIENCE WITH YEAR-ROUND STRATEGY
Between 2005 and 2012, I led the opening of 200+ seasonal pop-ups with yearly revenues of $12M. Ricky's is-the-place for modern, bold, and humorous Halloween costumes and accessories. Every year we hire 700 temp staff and use the temp stores' locations as potential spaces for brand expansion.
POP-UP STORE EXPERT
Ricky's is a favorite among actors, makeup artists, and the hippest of New York--they know that you walk into Ricky's with a need and come out with amazing stuff you have to have. We love that funky environment, and, 28 stores and $55M annual revenue later, we know our customers, do too.
We built the chain from 2 to 28 stores throughout the New York metro area (plus the Hamptons and Miami). I also opened more than 200 pop-up stores throughout the region.
RETAIL & BEAUTY STORE EXPERT
What retail business wouldn't like to go from a 25% to 60% plus margins within one year ? 10% same-store growth?
These are the types of metrics I produced with an amazing team with Ricky's, the iconic New York beauty retail chain, and Ricky's Halloween.
My partners and I took a few failing drug stores, revamped their retail philosophies, and turned them into the experience known as Ricky's.
Retail & Pop-Up Store Expert with over 20 years of experience. The experience and knowledge that I delivered to achieve these successes I can now bring to your retail chain, whether it's in startup mode or growth. Although I remain an equity partner and consultant to the Ricky's brand, I'm proud to offer my experience on a consultative basis to other retail brands who need to grow. I can enable you to capitalize on your chain's strengths, especially if you need seasonal business to drive revenue.